Congrats @sweetgeen on supporting local farmers. It would be great to start with @goodsensefam & @3PHarmony
Today is a big day for sweetgreen - we’re incredibly excited to announce a significant investment from Steve Case’s Revolution Growth. In short, this funding will help us invest in new communities, grow our team, and spread the sweetlife. Because you all are a part of the sweetgreen family, we wanted to share with you an internal email detailing this news and what it means for sweetgreen.
Dear sweetgreen family,
Over the past six years, we have built sweetgreen from a single restaurant in Georgetown to a nationally recognized and respected brand with 22 locations across the East Coast. From the time we started sweetgreen in our dorm room, it was our vision to build a company that was rooted in its core values and creates deep emotional connections with our guests, colleagues and purveyors. In the spirit of where sweetgreen has been and where we are headed, we are excited to announce that our organization has reached a significant milestone.
For the past few months, we have been talking to Revolution Growth and Steve Case (AOL Founder and iconic entrepreneur) regarding our growth plans for sweetgreen. We weren’t really seeking funding, and were pretty hesitant of private equity firms after meeting dozens of them. However, these talks and the people we met with were different. Revolution wasn’t looking to invest in a company that they could grow and flip to make a quick buck. They wanted to invest in a company that could change the world for the better.
After careful consideration and planning, we are incredibly proud to announce that we have secured funding from Revolution that will enable our company to consciously expand into new markets, fuel the growth and enhancement of the sweetgreen culture, and make strategic additions to our team.
We could not be happier with this development – not because it brings new capital to our company, but because it will enable us to bring the outstanding culture and ideas of sweetgreen to people all across the country. We plan to use the funds to build on our solid foundation and do things even better, and always in our own way. We will continue to run sweetgreen the way we have always run sweetgreen, and to do what we believe is best for our brand, our culture, and our business over the long term. We remain dedicated to supporting local farmers, planting roots in communities, and building an outstanding team of individuals like yourselves. This partnership will allow us to truly “think sustainably” – to expand our community efforts like sweetgreen in Schools, sweetgreen Passport and sweetlife Festival, and to heighten our focus on making sweetgreen an incredible place to work. No matter how big we get, we will always operate like a start-up, maintain our core values, and stay undoubtedly committed to creating the best culture.
This is a huge milestone for us, and we are extremely grateful to have the opportunity to thoughtfully expand into new markets, invest in local farms, offer healthy and sustainable food choices, and make strategic additions to our team. We wouldn’t be here without you.
For more details about the investment, check out Steve Case’s blog post.
photo courtesy of @entmagazine